Market research is a most valuable tool for all businesses. It’s the process of gathering information to help you make informed decisions about the marketing of your business.

There are two types of market research:

• Primary research: Information collected for you through surveys, interviews, talking to customers and businesses.

• Secondary research: Information gathered for other purposes, such as government statistics, trade publications.

• The Department of Tourism, Regional Development and Industry website which provides a general overview of Market Research;
• Fraser Coast Regional Council Statistical data, Facts and Figures publications and Economic Profile is available here
• The Australian government Business website provides a general overview of Market Research
• Australian Bureau of Statistics, which is Australia’s official statistical agency. It provides statistics on a wide range of economic and social matters, including ABS: Queensland Statistical Publications, which are statistical data and services specifically for Queensland.
• The Government Statistics page of the Federal Government Business Portal, which offers links to a wide range of federal government statistics;
• Industry benchmarking data from the Queensland Government;
• Queensland Office of Economic and Statistical Research (OESR), which is the Queensland Government's statistical and economic agency. It provides a wide range of demographic, economic and social data relating to Queensland.